We believe every organisation has more heart than it shows and more wisdom than it uses.
Our work is closing the gap. It’s what we call the perfect balance of heart and smart.
The Core Story brings together a deliberately unusual combination of disciplines – business strategy, writing, narrative thinking, leadership development, culture, research, coaching and facilitation, as well as actors and performers who bring the full range of human storytelling into every engagement.
We work closely, in tight teams, on engagements where the work genuinely matters. What we share is a conviction that the most powerful leadership tool is the capacity to find what is true in any community and team and give it a story.
Curiosity
We ask before we tell. We look at what's actually there before we name it, so people feel investigated, not categorised.
Playful
We take the work seriously, not ourselves. A well-turned phrase and an unexpected comparison do more than a solemn slide ever could.
Heart Ninja
Precision, economy, and emotional intelligence with no fuss about it. We find the exact human truth in a room and name it so precisely you feel completely understood.
“The Core Story constantly deliver the magic that turns good to great.”
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